Tickets: Free for Hearth members, open to non-members
In today's rapidly changing digital landscape, the traditional marketing funnel is becoming obsolete. Consumers are no longer passively moving through a linear path, instead, they're engaging with brands that tap into their personal interests and communities. Social media platforms are leading this transformation, shifting from follower-based content to algorithms that prioritise individual preferences. Major brands are adapting by crafting campaigns that resonate on a personal level, moving beyond broad messaging to create genuine connections. This session will take a deep dive into these pivotal changes, offering insights into how the marketing world is redefining strategies to meet the demands of today's audience yearning for authentic connections.
SandAlexa Mezey
HolisticDigital Marketing Expert
Alexa Mezey is a strategic and creative marketing professional with a strong record of driving digital marketing innovation, audience engagement, and social media success for global brands. With experience across both agency and client roles, she has successfully boosted brand awareness through multi-channel campaigns that connect and resonate with the audience. Passionate about diversity, inclusion, culture and digital marketing, Alexa brings a wealth of expertise in planning and executing innovative campaigns, maximising audience engagement, and leading production strategies.
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